- published: 11 Jan 2017
- views: 330
Menguruskan akaun media sosial tidak semudah membuka akaun Facebook, Twitter dan lain-lain. Seperti medium komunikasi yang lain, media sosial juga terdedah kepada pelbagai masalah. Tetapi, bagaimanakah cara untuk mengelakkannya menular menjadi masalah dalam perhubungan awam? Tim Sharp dan Goon Chee Hung daripada Asia Pacific Digital akan merungkai cara-cara para pemilik jenama mengatasi masalah ini dan memberikan panduan untuk menguruskan akaun-akaun media sosial anda.
John Kerr, Regional Director, Edelman Digital APAC provides an overview of a new piece of research - the quarterly Asia-Pacific Digital Brand Index (DBI). The DBI is the first country-by-country comparison of online conversation and digital engagement about technology brands across eight APAC markets.
Industry professionals from East and West reflect on the global digital explosion, the rise of streaming and the scale of future income as China and Asia fully adopts. Speakers: ALOK (Artist, Brazil) Bart Cools (Warner Music Group, Executive Vice President/Global A&R Marketing Dance Music, UK/NL) Eric Reithler-Barros (A2LiVE/DianYinTai, MD/CCO, China) Jessie Wang (NetEase Cloud Music, International Business Director, China) Spencer Tarring (Pyro Music, CEO, China) Moderated by Mark Lawrence (AFEM: Association for Electronic Music, CEO, UK)
By 2015, digital media will dominate over 20% of the media budget, while programmatic buying will continue to grow. Learn what the Asia-Pacific market is saying about this evolving advertising space.
http://cogniz.at/asiarising Asia-Pacific’s digital story is all about growth — massive growth. Digital is the key to addressing the wants and needs of current and future online consumers, who will represent half of Asia’s population by 2020, up from one-third today. Asia-Pac has become a crucial growth engine for many companies, across industries — perhaps sooner than most global economy pundits had imagined. While digitally-enabled consumers throughout the world are shaking up business models, value chains and ecosystems, nowhere is this more apparent than in this region. What’s happening in Asia-Pacific is a preview of the changes that will come to other regions. Learn more: www.cogniz.at/asiarising
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by: Kevin Hoong, Business Travel Lead APAC, AirBnB (Singapore) Few online marketplace have had as large an impact an AirBnB. Since its founding eight years ago, AirBnB reshaped the global accommodation market. Kevin will provide delegates with a view into how online platforms and peer-to-peer marketplaces will shape how business is conducted and people interact on a global scale.
The Work Ahead is a research series providing insight and guidance on how business—and jobs—must evolve in an economy of algorithms, automation and AI. With new machines and new business models based on information, the rules of the game are being rewritten. The digital era has ushered in one of the most important business transformations of the century and Asia Pacific is poised to reap the economic rewards. There is also a “digital dichotomy”—bullish vs. fearful—which is playing out right now in the Asia Pacific region. Subscribe to Cognizant: http://cogniz.at/subscribeyt 6 Ways Cognizant Helps You Lead With Digital: http://goo.gl/6I4s2m
Robin Loh, our Chief Digital Officer, explains what drives FinTech innovation in Asia and talks about trends such as open APIs and Blockchain, and how the Insurance and Finance industry needs to evolve in terms of customer service and experience.
An overview of the latest numbers for internet, social media, and mobile use around Asia-Pacific, taken from Kepios's complete Digital in APAC in 2017 report. Read all 220+ slides of the full report for free at http://kepios.com/blog/apac2017
Understanding Asian digital environment & being aware of major trends is key for every company, either to develop their activity in the area, or to anticipate future digital trends. http://www.strategies-transformation-innovantes.fr
http://www.essec.edu/asia | The Asia Pacific campus, strategically located in Singapore, represents the perfect foothold for ESSEC Business School to be part of the vibrant growth of Asia and to share its expertise in the developing region. With contributions from a multicultural faculty, ESSEC Asia Pacific is dedicated to enhancing its influential research and providing inspiring academic and executive programs with Asian insights and European perspectives. Workshop "Marketing Analytics on Digital Platforms" Tan Ooi Boon, Carol Tay & Shen Ye For more information: http://www.essec.edu/discover-essec/essec-asia-pacific.html
18th Asian Security Conference on Securing Cyberspace: Asian and International Perspectives February 9-11, 2016 organised by the Institute for Defence Studies and Analyses (IDSA) from 11-13 February 2015. For more details visit: http://idsa.in/asc/index.html
by: David Zhong, President & CEO, VNU Exhibitions Asia (China) China is not only the largest exhibition market in Asia, it is also arguably one of the most innovative markets. From the power of WeChat to unique revenue models, David will provide real examples and case studies of digital initiatives that are being implemented at exhibitions in Shanghai and around the rest of the Chinese market.